Product photography need not be boring. I have many varied clients, from the high end clothing retailer to the vintage market stall holder, from home-made to couture. My product photography is something I love, and something I do a lot of.
Visual content is essential to have your business stand out. Be it window washing or criminal law, you got to stand out and one of the ways to do it is with your visual content (photography) on your social media and website. Potential clients instantly dismiss sites when there are poor or little imagery. Given that most people use their mobile devices to access online information, vast expanses of text are not in any way appealing. This is why more and more businesses are realising that it is imagery that sells you, your product and services. Humanising your brand is one of the most effective ways to appeal to your client base. People want to connect with a brand. So it is time to invest and invest well.
Stock photography is very impersonal and you run the high risk that your competition may already be using the same image. Not the best impression to give. Hiring a photographer is a short term cost to your business with far reaching long term benefits. You can highlight your personal message, members of your team and convey more to your clients with custom imagery than static generic one size fits all stock photography. You dont treat your clients like that arent individuals, so don’t give the impression you do.
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