Standing Out In Competition

The world is incredibly visual and more so now with what seems like half the universe are on Instagram (me too http://instagram.com/KhandiePhoto). Businesses are realising they need to up their visual game to stand out. I mean really up it. Selfies aren’t cutting it any more but neither is the routine standard of business imagery. Companies who are thriving are thinking more and more outside the box and that humanising their brand is one way to step ahead. Business head shots, corporate photography and the rest of bag needn’t be dull.

Step out to stand out.

Friendly and relatable

Capture what you do with hint of aspiration accents.

Evoke feelings.

So many times companies will actually use stock photography! Why is this such an issue? Well because your competition can use it also…and lets not be forget our clients are savvy enough to actually spot the stock. Standing out is easy, use you. Its not scary. I love photographing my clients in their environments and have even taken to the skies with one pilot to capture him working. Not all imagery is for instant use. Think long term game plan to get the most out of it. Images that can be used for articles so have space to overlay text. Perhaps images that work well for Instagram or other social media.

Interested in stepping ahead of the competition? Contact me today to arrange a meeting.